Thinking

Learn. Then act.

Building is a pendulum: you learn, you act, and you learn again. What we’ve learned building and running software, ours and our clients’.

Zack's hand-drawn sketch: a pendulum swinging between LEARN on the left and ACT on the right, labeled 'It's a pendulum.' An arrow points to the bob near ACT: 'I am here now. Where are you?' — Sketch by Zack Steven.

Latest · Client story · 4 min read

Nice Healthcare: From Spreadsheets to a Team of Their Own

If your business is outgrowing the tools it started on, this is what the next few years can look like.

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Live, but not growing · 4 min read
The Missing Layer
If your software is live and the business depends on it, but nobody owns what happens next.
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Live, but not growing · 4 min read
You Built It With AI. Now What?
If you’re running your business on something you built with Claude Code, Lovable, or Cursor, and you want to know it’s safe to run a business on.
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Partway there · 4 min read
Eight Questions You Should Be Able to Answer About the Software Your Business Runs On
If someone else built the software your business depends on, and you'd have to call them to answer basic questions about it.
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Partway there · 4 min read
What an Owner’s Manual for Your Software Contains
If you'd like to understand what you own before you decide what to do next.
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